RecordNumber
1853
Author
J.L. Marsden and B.G. Thomas
Title of Article
Brand Values and the Perception of Symmetry
Title Of Journal
Bridges
Publication Year
2012
Page
471-474
Notes
Bridges 2011: Mathematics, Music, Art, Architecture, Culture , راي دانلود و مشاهده مقاله به قسمت لينكهاي مرتبط مراجعه نماييد
Abstract
The designers of corporate brand marks—otherwise known as logos—exploit symmetry for its ability to express The designers of corporate brand marks—otherwise known as logos—exploit symmetry for its ability to express symmetry, within this context, is perceived. This paper presents the preliminary findings from a pilot survey that investigated the association between brand values and the perception of symmetry in financial services brand marks, and discusses the implications for further study.
URL
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